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Best mixer ever made--everyone should have one
I have had this mixer for somewhere in the range of 16 yrs and it is one of the best purchases I have ever made. I was shocked when I bought it because, believe it or not, everything I cooked with came out so much better, especially cakes. I never expected it to affect the end product so much! Whenver one of my coworkers is getting married, I always take up money for a group gift to buy one of these mixers because I honestly believe no household should be without one. It will last a lifetime and then some. The only way anyone could get mine would be to pry it from my cold dead hands!

Sturdy and Powerful
I need to be honest - my wife uses the mixer 90% of the time. However, I do know that she is thrilled with this product, because she tells me each and every time she uses it!

First of all it is a well-built piece of equipment. It is heavy and sturdy. The motor hums along without any noticabel whine. What this tells my inner-engineer is that thing has been built to last. I am very impressed with the overall construction, and I have no doubts that this product will last for 10+ years.

At first my wife was a little concerned that the head did not tilt back. However, after a few uses she found that she preferred the non-tilt variety, since it reduced messes and made it easier to clean (I am not sure what her logic is behind this - but she tells everyone not to buy a mixer with a tilting head).

As far as performance - it mixes everything she wants to mix. She has made cakes, cookies, and an assortment of other batters - none of which has posed a problem. My belief is that there is nothing you can put into this thing that it will not handle.

Clean-up - now here I have a lot of first-hand knowledge. It really is not that hard. You simply take the stainless steel bowl off the unit and rinse it under the sink. It is also easy to clean the unit itself - the black finish is resistant to fingerprints and doesn't look "messy" when left on the counter.

Pros-
- Great construction
- Variable speeds
- Plenty of Power
- Easy clean-up

Areas for improvement

- Well it is heavy. I am not sure how it can be "Sturdy" without being heavy. However, you definitely do not want to drop this thing on your toe... or your hardwood floors.
- Some people may prefer a unit with a tilting head.

Final tally - this is one of my wife's favorite purcahses since we have been married.

5 stars

Power and Style
This mixer is both stylish and powerful. It does everything I want it to do, and more! The price was very good, and the shipping was much faster than I thought. My only suggestion to anyone who wants a black mixer - remember that cookie dough and such are not black, so it requires some cleaning. But, I'm quite happy with it overall.

Not up to expectation
I returned the item. It wasn't what I had expected. This is the industrial model. The head doesn't tilt backward, its heavy & a lot taller than a standard house mixer. I didn't like the fact that the bowl raised to meet the beater. I found it very hard to remove the bowl as well as the beater itself. The bowl capacity is no larger than that of the Artisan (which I replaced this item with).

Great Mixer, Poor Vendor
I have a Kitchen Aid Mixer of my own and when my sister-in-law was getting married. I wanted to purchase one for her as well. We found a great deal on Amazon, but the package came damaged. The mixer was not transported in a separate box, but in the factory box it came in. There were postal labels slapped all over the box and a hole on one side. I was very upset since I was planning on giving the mixer as a gift. Luckily, the mixer was not damaged. We still gave her the mixer as a gift with the caveat of the mixer was fine even though the box was a mess. That's way I gave the product 4 stars and I gave the vendor 2 out of 5 stars.

One thing to note even though the mixer description says black, it's not a glossy black but more of a matte black, which really looks more like a charcoal grey. The stand also uses a lever to lift the mixing bowl up and down. This is different than mine where the top of the mixer retracts up.